In a previous post I showed how different forms of running (road runners, fell-runners, obstacle course racers, ultra marathoners, track athletes) attracted different socioeconomic groups. We visualised the way in which participation was structured by plotting the mean income and education ranks for participation in each sport onto a chart with axes of education (x) and income (y). This was the result:
A quick look at the relative positions of the different forms of running suggests that the longer the distance of the event, the higher the average income level of those attracted to participate, and that education level is somehow connected to the type of environment people like to run in; lower education levels are associated with highly constructed, artificial spaces like the obstacle course and running track, and higher education levels are associated with participating in unstructured, natural environments and the wild. Perhaps there’s also a suggestion of a link between education level and preferences for communal or solitary running experiences.
But of course education and income can only explain so much. In fact there are other, more powerful drivers behind the choice of running form that need to be looked at.
In terms of their influence over our choices around sport, two of the most important social variables of all are gender and age. And of course these two factors are strongly linked to income (men and older people tend to earn more), so perhaps some of the effect we can see in the above chart can be explained simply by the age and gender of those taking part.
Below I have plotted the same five forms of running onto a similar chart, but this time with axes of gender and age. The age axis is self-explanatory, it’s simply the mean age of participants for each point plotted. The gender axis shows the relative proportion of male and female participants in the sport. The pink line marks the sample mean gender balance, so points to the right of this have more male participants than average, points to the left have more female. The further from the central line the more lopsided the gender balance gets.
I’ve also add some extra plots for key motivations (red) and included two extra running forms: Jogging [Jog] (non-competitive runners), and Orienteering [Ori] (for which I have just collected a booster sample of 300 respondents).
Interestingly the locations of the five forms we saw in the first chart are broadly similar in this one, even though we’re ostensibly measuring different things. This suggests that there may well be a relationship between gender/age and income/education.
We can see that the motivations associated more strongly with women are those around managing weight and improving their appearances, as well as social motivations. I should say that this is absolutely not to say that these are priorities for all female runners, the positions on the chart represent averages from my sample of almost 3,000 runners surveyed. Men are more likely to be motivated by competition (races) and exploring the outside environment.
To an extent these motivational tendencies are reflected in the forms that men and women participate in. Men are more likely to appear at a fell race or ultra marathon, both of which would often involve both competition and training in remote outdoor environments. Orienteering is the most male dominated of all the forms on the chart. Again we have a strong element of exploring the outside environment.
Women are more likely to go for OCRs (obstacle course races), which foster team spirit and camaraderie (i.e. feeding social motivations), and jogging, which is often practised to lose weight and involves no athletic competition. The location of sprinting is gendered female is harder to explain, but this may be because the sample of sprinters is relatively small, so the data may not be so reliable.
In terms of age, sprinting (unsurprisingly) attracts the youngest participants, with OCRs the second youngest group. Orienteering again stands out as by far the oldest of the forms.
Almost in the middle of it all sits the half-marathon. I think this reflects the open, easy access nature of this event. For many people it may be their entry point into running, and can be run as a motivation to stick to a weight loss plan or as a highly competitive race. It appears to be the one-size-fits-all event of running, attracting a gender and age balanced participant base.
Behind the Structure
How can we explain why different sports attract different social groups? This is a difficult question, and is key to anyone interested in promoting particular forms running and broadening their appeal. There are a number of possibilities:
- People prefer to join up with sports that are already populated by ‘people like them’, be that class, gender or age. This is certainly true, and would help explain why social differences harden, but not how they formed in the first place. This may require a historical account of how each form of running came into being.
- Some groups have greater physical access to the right infrastructure for a particular form of running, or have higher practical barriers to overcome to take part. For instance perhaps parents don’t have as much free time, so can’t fit in the training for doing ultra marathons, or self-employed people have more flexibility to fit in the large volumes of training for such events.
- Some forms of running cultivate an image that puts off or favours certain groups. Forms such as Ironman triathlon and races such as the Man versus Mountain appear to be masculinised through their names. Could this make them less appealing to women? Are they positioned as symbols of masculinity?
- People choose a form of running that suits their particular motivations, so competitive people choose more competitive forms, and people concerned about body image choose forms that they think will best address this. Again, this is certainly a factor, but sociologically speaking it’s quite a superficial answer. It fails to address why certain groups are more likely to have particular motivations than others. What is it about being a woman that makes you more likely to be motivated by losing weight; why are more educated people more interested in exploring?
- People’s life experiences, linked to their age, gender, social class and other factors lead them to develop particular tastes and identities that make some forms especially appealing and some less so. This is an important perspective. It pulls together ideas about motivation and taste and the demographic variables we’ve been looking at. By understanding how people’s class, gender or age result in different life experiences, and how these experiences lead to particular preferences or tastes, we might be able to get at the underlying cultural reasons for the structuring of the forms of running.
Picking up on the last point, in my next article I’ll be looking at some real examples of the ways in which running participation is influenced by people’s life experiences. In particular I want to look at how different experiences of sport and running in childhood are influenced by the kind of school people go to (state/private, rural/urban) and their gender. These differences, which we can explore using the interview data I’ve collected over the last year, show how variations in the opportunities and experiences of childhood can lead to quite different orientations to running in later life.
As always, any comments, ideas or suggestions would be very welcome! Just use the box below.